Host events

If you want to give customers a reason to return to your restaurant, take a proactive approach and think about hosting regular events. This is also a great strategy for roping in customers that would otherwise never have found you.

Capriotti’s Sandwich Shop has historically seen less traffic in the evenings. In an effort to change this, they decided to hold events in the evening. CEO Ashley Morris says, “Since our stores do less business during dinner, we hold kids’ events in the evening to turn a slower time segment into a higher-performing one.” Hosting events at a slightly quieter time has not only driven unexpected revenue for Capriotti’s but has the added advantage of not overloading employees and managers with more customers than they can handle during peak times like lunchtime.